Advertisement Redesign Reflection

Going into this assignment I thought it would be a lot of fun and incorporate some creativity. I like the fact that we discussed this assignment in class and did a group redesign of an advertisement in class before we had to do this advertisement on our own. From the in class work, I felt prepared to go into this assignment. I chose a Louis Vuitton advertisement for this assignment. I chose this ad because it was in a magazine that I frequently read and I really like Louis Vuitton products. I also chose it because I know that Louis Vuitton sells many products for both men and women and I thought it would be fairly easy to change the advertisement completely.

For the redesign, I came up with the idea to change it in my head.  I did not sketch anything out on paper. I just simply thought of the ways in which I wanted to change it and then designed it to the way I wanted it to look in my head.  As I began the essay for this redesign, I faced the challenge of not knowing how to begin the essay. I'm so used to writing an essay with a clear introduction, body, and conclusion that this essay was hard for me to write. To overcome this challenge of structure, I just listed out all of the main points I needed to make within the essay and started writing as if I was writing to an advertisement agency to change the ad.

The thing I liked most about the redesign assignment was the creativity part. This assignment allowed me to think outside of the box and to recreate an advertisement from scratch. I used the creativity to my advantage by creating a completely different advertisement, while changing the background, the model, and the products that were being advertised. The learning outcomes that I learned the most while writing this essay were the use of ethos, pathos, and logos. Before this assignment, I did not have a clear understanding of the three and how they could be used in everyday things like commercials and advertisements. Now, I know what each one is and I know to look for them in advertisements if I ever have to analyze one. If I were to get a second chance at writing this essay, I would probably pick a different audience. I liked the audience that I picked to change the advertisement to (upper class men), but if I could change it I would want to pick another audience like young teenagers or elderly people. I think it would have been harder to pick one of those audiences rather than upper class men, but it would have been even more different than the current audience of the ad which was upper class women.