Nissan Leaf commercial

Nissan leaf commercial- Blog Post

The beliefs that are communicated in this commercial is that global warming is melting glaciers and ruining habitats for animals such as polar bears. It also suggests that people who don't do anything "green" are to blame for the way the environment is changing.  This commercial shows that by going green and getting an electric car, the animals that are affected by the poor environment will thank you. This is shown at the end when the polar bear finds the guy who is going to drive the Nissan leaf, an electric car, to work and the polar bear gives him a hug for his efforts in going green.

The intended audience for this commercial is the general public, but more specifically people who care about our environment. The rhetoric that is being used to appeal to this audience is the polar bear and the fact that he is losing his habitat. This is used to evoke emotion from the viewers to feel sorry for the polar bear and realize that they need to go green and one way is to get an electric car such as the Nissan leaf.

My response to this commercial is dominant-hegemonic. I agree that with the way the world is today that things such as global warming will only get worse and ultimately affect poor animals like the polar bears.  I thought it was a very cute commercial and had a lot of meaning behind it that could show the general public what is happening to our world.